Who Run the World?



Beyoncé Giselle Knowles-Carter is an American singer, songwriter, and actress. She achieved her fame in the late 1990s as the lead singer of the R&B group Destiny’s Child and then launched a hugely successful solo career. Her success has led to her becoming a cultural icon and earning her the nickname "Queen Bey". She is one of the world's best-selling recording artists, having sold over 200 million records worldwide. Her most recent record Renaissance—the first of a three act project that she recorded during the height of the COVID-19 pandemic—is a joyful celebration of life amid undeniable chaos that is intended to get fans dancing again.

Campaign Mission

Beyoncé is worthy to be the Queen of the world because of her immense cultural impact on music, film and fashion. She has starred in at least 28 films and won 10+ awards for her singing and songwriting. Her popularity has resulted in several wax figures being installed at Madame Tussauds Wax Museums in major cities around the world, including New York, Washington, D.C. and Amsterdam. Several artists have gone as far to say that Beyoncé is their influence. These include Lady Gaga, Rihanna and Adele. Lady Gaga had once explained how Beyoncé gave her the determination to become a musician, recalling seeing her in a Destiny's Child music video and wanting to be like her. She is and has always been a trailblazer in pop culture.

Top Campaign Platform

Beyoncé's top campaign platforms are Netflix, Spotify and Tidal. Netflix’s over 140 million subscribers are a reason why Beyoncé chose Netflix to house her most recent documentary Homecoming. It’s a great way to reach casual fans. She also herself has over 41 million monthly listeners on Spotify who are tuning in to a limited selection of her discography. Her most loyal and original fans are reached through Tidal, the platform that houses one of her most iconic albums, Lemonade.